Datum: 29-11-2005
Opdrachtgever: European Interactive Advertising Association
Titel: EIAA Mediascope Europe Executive Summary
Abstract: Internet use growing faster than other media with the number of internet users
going online 5 or more days per week increasing from 51% to 69%.
European consumers are spending increasing amounts of time online with the
average European internet user now spending over 10 hours online each week
Increasing to 13 hours for 16-24s
Internet is the second most dominant medium in media mix from 10am
Young Europeans are driving internet usage forward with more than three
quarters of 16-24 year olds going online in a typical week.