Auteur: Joshua Grossnickle
Todd Board
Brian Pickens
Mike Bellmont

Datum: oktober 2005

Opdrachtgever: Yahoo!

Titel: RSS—Crossing into the Mainstream

Url: http://publisher.yahoo.com/rss/RSS_whitePaper1004.pdf

Abstract: The use of RSS in web sites is becoming more common, but very few Internet users are
aware of it. Recent research conducted by Ipsos Insight among the U.S. online popula-tion
reveals that many use RSS unknowingly via personalized start pages and browser-based
experiences.
Content aggregators and publishers are positioned to benefit from RSS. Mainstream
products such as My Yahoo! and My MSN bridge the gap between RSS technology and
benefits for the consumer. These products already place many essential services at the
user’s fingertips (e.g., search, email, local weather). Incorporating access to content
from across the web further enhances the value proposition of these services.