Datum: 24/02/2006

Opdrachtgever: Outsell

Titel: The Future Of News: Latest Reader Study Shows
News Publishers Caught Between TV And Internet

Url: http://www.marketingfacts.nl/downloads/OSHotTopicsV2022406FutureOfNews.pdf

Abstract: A fundamental shift is underway in how people find and use news and information
traditionally provided by newspapers. Ten years into Internet usage, time spent online
is increasing, taking eyeballs (and revenue) from other media and forcing traditional
newspaper publishers to scramble to figure out how to retain readers and attract new
ones. Outsell recently surveyed over 2,800 U.S. news consumers about their preferences
and habits, and this HotTopics presents results of that study, including:
? Where users turn for different kinds of news and information
? How they perceive their time spent online will shift over the coming year
? Where they have migrated online and for what kinds of information
? How their buying and selling habits are affected by advertising methods
? How generations differ in their habits
Although TV is by far the dominant primary news source, print news remains strong
even while the print newspapers’ online sites are weak. This HotTopics points out both
where print news’ strengths are ebbing and where they can still be leveraged. News
publishers will see in the report key, deepening trends that demand renewed attention.