PICNIC ’06 is Amsterdam’s annual event for all those interested and involved in cross media content and technology in Europe, North America and Asia.

Under the theme “celebrating creative genius”, PICNIC ’06 will provide you with the opportunity to discuss major trends, see innovative content, formats and channels, and develop new opportunities.

PICNIC ’06 will focus on showcasing content delivered to consumers via TV, the Internet, mobile phones, gaming, virtual reality and music. From online and mobile games to interactive TV show formats, from multi-format brands to consumer-generated content, PICNIC ’06 will inspire you to explore the world of cross media.